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GEO: let’s stop pretending we know what it is
LireYes, I used AI to write this article. Because after reading post after post about GEO on LinkedIn, even I had lost track of what it actually meant. Sometimes the…
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Google updates are like red lights on your morning commute. You hate them. They’re there for a reason.
LireBack on the bike this morning, Marcel Sembat to Opéra. Between two red lights, one obvious truth: Google updates work exactly the same way. You hate them, you deal with them, and those who run them always end up paying for it.
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llms.txt: the new SEO file everyone talks about and nobody reads
LireA few weeks ago, Twitter (sorry, X) went wild over a new miracle file: llms.txt. The pitch? Control what ChatGPT, Claude or Perplexity scrape from your website. The reality? A…
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Vancouver: an Extraordinary City Where Your Online Visibility Should Be Too
LireVancouver. Mountains, the Pacific, a city that breathes business and fresh air at the same time. One of the most beautiful cities in the world, no exaggeration. I had the…
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PS1 or N64? Stop Choosing Your AI Tool Like It’s the 90s Console Wars
LireChatGPT, Gemini, Claude… The best AI tool for SMEs debate looks just like the PS1 vs N64 console wars. Spoiler: the SMEs moving fastest have both under the TV.
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AI for SEO: the Swiss army knife that sometimes cuts the wrong way
LireAI is everywhere. In your workflow, in agency pitches, and for the past few months in commercial proposals promising to “multiply your organic traffic tenfold thanks to artificial intelligence.” Spoiler:…